One61 Studio Launches Smartwatch Collection

One61 Studio Creates Fully-Immersive Experience with DC Comics Smartwatch Collection

First-of-their-kind smartwatches allow fans to fight crime and save the day with Batman, The Flash, and Wonder Woman

FOR IMMEDIATE RELEASE - DALLAS, Texas - January 4, 2018 -  This week, One61 Studio, the technology division of Bioworld Merchandising, Inc. pioneering the future of pop culture apparel and accessories, announced its new Smartwatch collection set to launch at the 2018 Consumer Electronics Show (CES) in Las Vegas, January 2018. 

The collection offers fans a gamified interactive experience, featuring three popular superheroes from DC Comics’ Justice League: Batman, The Flash, and Wonder Woman.

One61 Studio Smartwatches come equipped with standard features like text message alerts and step-counting. However, unlike any other smartwatch on the market, each One61 Studio Smartwatch provides the wearer with a fully interactive experience based upon their hero of choice.

The Flash Smartwatch hourly move reminder consist of “metahuman alerts,” while the Joker can be defeated by meeting daily step goals with the Batman watch. With each version of the watch fans can also unlock characters from The DC Comics universe by reaching or surpassing milestones.

One61 Smartwatches fully integrate with both Android and iOS operating systems, allowing wearers to answer and ignore calls, as well as access contacts and view  call and message logs. Other key features include, sleep monitoring, hands-free music control, phone finder, and camera control with an interactive experience woven into each one.

“There are plenty of smartwatches out there, but none that are gamified or

offer fans a fully-immersive experience featuring their favorite superheroes,” said Michael Donato, One61’s Director of Wearables Development.

The One61 Studio Smartwatch collection, set to debut at CES in January 2018, is just the first of the many to come. Rick and Morty fans can look forward to a smartwatch featuring their favorite cartoon characters in the future.

The exciting smartwatch collection will launch alongside One61 Studio’s newest innovations including the first-ever voice-activated glove, smart wallets with drop detection, gps-enabled smart luggage tracker, and app controlled hat, Kaptur.


The IoT division of Bioworld Merchandising, Inc., One61 Studio, is propelling officially-licensed products and apparel into the future. Each One61 Studio innovation can be licensed to provide a fully-immersive fan experience unlike any other. For more information, visit


Headquartered in the US with offices in Europe, China, India, and Canada, Bioworld Merchandising is the industry leader in licensed pop culture products for the biggest entertainment brands in the world. Our team of over 100 designers creates the best in sleepwear, headwear, bags, apparel, and accessories that continue to redefine personal expression. Bioworld’s expertise lies in delivering rich brand experiences to fans around the globe. For more information, visit: